Our Story

by | Sep 25, 2023

Leon P. Key III

Chapter 1: Inception of Organicmics

In the vibrant city of Addis Ababa, Ethiopia, a digital marketing revolution was quietly taking shape. It all began in 2017 when Leon P. Key III, a visionary entrepreneur with an unbridled passion for digital marketing, founded Organicmics. The inception of Organicmics wasn’t just a business venture; it was a dream, a vision that transcended the boundaries of conventional entrepreneurship.

Leon’s journey into the world of digital marketing was an unconventional one. His inspiration didn’t come from business school or corporate boardrooms but rather from a desire to fund a unique lifestyle – that of a digital nomad. The idea of working remotely, traveling the world, and embracing the freedom that technology affords was tantalizing. However, to realize this dream, Leon needed a source of income that wasn’t tied to a specific location.

Chapter 2: Humble Beginnings as a Freelancer

Leon’s journey into the digital marketing realm began on a platform familiar to many freelancers worldwide – Fiverr. It was on this platform that he first dipped his toes into the vast ocean of digital marketing. Armed with his skills, creativity, and a deep fascination for the world of online promotion, Leon started offering his services as a digital marketing freelancer.

His dedication to providing top-notch service quickly bore fruit. Clients were not just satisfied; they were ecstatic about the results Leon delivered. Positive reviews started pouring in, and word of mouth about this exceptional digital marketing guru from Ethiopia began to spread.

Chapter 3: From Freelancer to Business Owner

As Leon’s reputation continued to grow on Fiverr, he realized the need to establish his digital presence beyond the platform. It was a pivotal moment when he decided to create his own website, a digital home for his burgeoning business. This decision marked the transformation of Leon from a freelancer to a business owner, and it was a defining moment in the Organicmics journey.

With his website as the central hub for his services, Leon was no longer limited to the confines of a freelance platform. He could now offer his expertise directly to clients, allowing for more creative freedom and control over his business. The transition was a testament to Leon’s entrepreneurial spirit and his unwavering commitment to his craft.

Chapter 4: Passion Meets Purpose

Leon’s journey wasn’t solely driven by the desire for financial independence. It was his unwavering passion for digital marketing and the genuine joy he found in helping others achieve their goals that fueled his ambition. He firmly believed that in the world of online promotion, opportunities were boundless for those willing to embrace them.

Organicmics was, and continues to be, a manifestation of Leon’s desire to empower individuals and businesses through the transformative power of digital marketing. His work was not merely about boosting online visibility; it was about creating opportunities, fostering growth, and inspiring others to dream bigger.

Chapter 5: The Overwhelming Demand

As Leon’s reputation in the digital marketing arena continued to soar, so did the demand for his services. The influx of clients was a testament to his expertise and the results he consistently delivered. However, this rapid growth came with its own set of challenges.

The workload became increasingly overwhelming, and Leon found himself at a crossroads. He faced the dilemma of either putting clients on a waiting list or, in some cases, reluctantly canceling orders due to the inability to meet the demands in a timely manner. It was a bittersweet moment; while Leon was thrilled about the high demand for his services, he also felt the weight of responsibility to his clients.


Chapter 6: A Home Office Turns into a Business Office

To address the growing demand and provide a more professional service, Leon decided to make a significant leap forward. He realized that his home office was no longer sufficient to accommodate the expanding operations of Organicmics. Thus, he made the bold decision to rent a four-bedroom apartment in the heart of Addis Ababa, transforming it into the new headquarters for Organicmics.

The transition from a home office to a business office marked a critical turning point for Organicmics. It not only symbolized growth but also a commitment to delivering exceptional service to clients. Leon’s dedication to his craft and his clients was unwavering, and this move was a testament to his determination to take Organicmics to the next level.

Chapter 7: A Call for Help

With the expanded office space came the need for a larger team to support the ever-growing client base. Leon recognized that he couldn’t manage Organicmics single-handedly anymore. To find the right talent, he decided to turn to social media, specifically Facebook, to post job openings for various positions within the company.

What happened next took Leon by surprise. The response was nothing short of overwhelming. Over 4,000 applications flooded in from individuals eager to join the Organicmics team. It was a revelation that went beyond just the success of his job posting; it shed light on a deeply-rooted issue in Ethiopia – unemployment, even among highly educated individuals.

Chapter 8: Unemployment Crisis in Ethiopia

As Leon sifted through the thousands of applications, he couldn’t help but be moved by the stories and qualifications of the applicants. Among the hopeful job seekers were not only recent graduates but also highly skilled professionals, including medical doctors. The stark reality of the unemployment crisis in Ethiopia struck a chord with Leon, leaving a profound impact on him.

It was this moment of reflection that sparked a new vision for Organicmics. Leon realized that the company could be more than just a digital marketing powerhouse; it could become a beacon of hope for the community, a vehicle for addressing the pressing issue of unemployment and underemployment in Ethiopia.

Chapter 9: The Birth of Organicmics’ Philosophy

Organicmics’ unique philosophy was born out of Leon’s vision to create something more meaningful than just another digital marketing agency. The name “Organicmics” itself is a reflection of this philosophy, combining “Organics” and “Economics.” It encapsulates the essence of what makes Organicmics different from other marketing companies.

The core belief of Organicmics lies in nurturing organic growth. Unlike traditional marketing firms that employ aggressive strategies to attract customers, Organicmics focuses on planting the seeds of organic online presence. It doesn’t just seek to acquire customers but aims to cultivate a loyal community around brands, businesses, and organizations.

Chapter 10: Going Beyond Digital Marketing

Organicmics is not your typical digital marketing agency. It goes the extra mile by acting as a virtual assistant for its clients. In addition to digital marketing services, the company assists clients with various tasks, from setting appointments to responding to emails and more. This comprehensive approach transforms Organicmics into a valuable partner in every aspect of its clients’ business operations.

Furthermore, Organicmics delves into the economics of each client’s business and their target audience through detailed marketing research. This holistic approach ensures that every strategy is tailored to the unique needs and goals of the client, maximizing the effectiveness of their digital marketing efforts.

Chapter 11: Impact and Vision for the Future

Leon P. Key III’s vision for Organicmics extends far beyond business success. It’s a vision of empowerment, opportunity, and community building. By providing employment opportunities to thousands of qualified individuals, Organicmics aims to make a tangible impact on the unemployment crisis in Ethiopia.

The company’s commitment to nurturing organic growth and fostering a sense of community within its client base aligns with its vision for a better future. Organicmics isn’t just a digital marketing agency; it’s a symbol of hope, a testament to the power of entrepreneurship, and a force for positive change within the community.

With Leon’s unwavering dedication and the company’s distinctive philosophy, Organicmics is poised to continue its journey of growth, empowerment, and innovation in the world of digital marketing and beyond. The story of Organicmics serves as an inspiration to aspiring entrepreneurs and a reminder that even in the digital age, the human element of passion, purpose, and community remains at the heart of success.

In the span of just a few years, Organicmics has evolved from a one-person freelance operation to a thriving digital marketing agency, a symbol of hope in the face of unemployment challenges, and a testament to the power of passion and purpose in entrepreneurship. Leon P. Key III’s journey and the growth of Organicmics serve as an inspiring narrative of how one individual’s vision can lead to the creation of something truly remarkable, both in business and in making a positive impact on the community.