In the era of an ever-changing digital world, trends come and go, social media posts fade quickly over time, but blogging continues to provide value as a powerful marketing and branding tool. Even in 2025, with short videos and AI dominating the internet world, a quality blog remains a center of marketing for different businesses. Blogs not only generate leads but also build a sustained connection and trust among brands and customers. Studies indicate that companies with active blogs generate 67% more leads. Why blogging still matters?
- Dale, the owner of Blogging Her Way, used a blog to generate over $8,400 in revenue in just 9 months.
- Pinch of Yum was started around 2010 as a simple recipe blog by Lindsay and Bjork Ostrom, and now earns over $1 million/year in revenue.
- Smart Passive Income is a blog focused on sharing blogging tips, which was started in 2008 as a side project, now built a 7-figure online business.
- Joanna Goddard started Cup of Jo in 2007 as a side hobby. It is a lifestyle and motherhood blog and is able to get millions of page views per month.
- Nomadic Matt was started by Matt Kepnes in 2008. It is a travel blog, now has millions of monthly readers. He was able to write a book called ‘How to Travel the World on $50 a day‘.
There are a lot of similar stories like this. Why? Blogging is the best way to promote your business online.
But is it still true? The answer is yes. Here is why blogging still matters.
Blogging is evolving by adapting to new technologies
In 2025, bloggers will use different new technologies for idea generation, SEO optimization, polishing their writing, and content repurposing. For instance, writers now use AI tools such as
- ChatGPT – to generate ideas, draft content, rewrite, summarize, and answer questions. This will speed up the writing process to research and brainstorm new ideas.
- Jasper AI – offers templates for SEO- focused writing.
- Grammarly / Quillbot – to correct grammar, spelling, style, and tone. This will ensure professional writing and a formal tone.
- Surfer SEO / WriterZen – used for keyword research and SEO optimization. This will help content rank higher on Google.
- Copy.ai – use to generate catchy and engaging headlines, product descriptions and social media posts.
- Writesonic – For AI-powered writing.
- Voice-to-text tools like Otter.ai or Descript let writers dictate content instead of typing. This will speed up drafting, help to capture ideas quickly, and be useful for interviews, podcasts, or transcribing conversations.
- Text-to-image tools help to create custom images and visuals.
- Tools like BuzzSumo help writers spot trending topics easily.
- Tools like Copyscape Premium and Origionality.ai ensure your writing is unique and credible, which is critical for building a reputable brand.
Those AI tools are advancing in 2025, as is blogging.
Blogging is still the best way to increase visibility
Millions of people rely on Google to get reliable information, so a quality article that ranks on Google for years will bring consistent traffic, unlike social media posts that usually disappear in days. That is why websites with blogs get 97% more backlinks and have a much higher chance of ranking in search engines. Traffic from Google is consistent and evergreen. You can predict and maximize your SEO through different techniques, which will increase visitors. Meanwhile, social media traffic is unpredictable and short-lived.
Website visibility can be increased in different ways.
- Write SEO optimized content consistently. Use tools like Surfer SEO, WriterZen, or SEMrush to find relevant keywords your audience is searching for, then optimize your title, headings, meta descriptions, URLs, and images accordingly.
- Optimize your blog for mobile users. Ensure your blog is mobile-friendly, which will in turn for ranking.
- Backlinks build credibility and increase your site’s authority, which in turn increases your traffic.
- Advertise your blog.
- Include shareable social media icons in your blog so that your readers will share it on social media and forums. This will multiply your readers from multiple platforms such as Instagram, TikTok, LinkedIn, Twitter, and Facebook. Unlike social media, blog posts can bring consistent traffic for years, so that you can build up your audience over time.
- Work on email marketing – build an email list of your visitors.
- Engage with your audience constantly.
- Track metrics with Google Analytics or search console to identify well-performing posts and update it consistently.
Build authority and trust
Customers trust businesses with websites. Blogs provide in-depth, well-researched information about your business. Moreover, it is a means to share insights, case studies, and practical tips your customers can use. Over time, your readers see you as a go-to source for reliable information. That will help your business to build trust with customers. Studies show that businesses with blogs are 13 times more likely to see a positive ROI on marketing efforts.
Blogging will provide you with a way to offer how-to guides, tutorials, and tips to solve customers’ problems. In addition, it provides checklists, templates, E-books, and printables. For example, a finance blogger can give away a printable spreadsheet for budgeting. That way, he/she can promote his service while providing free content for his/her customers. In addition to this, you can share your expert insights through your blog. For instance free consultation can be provided by a physician. You can also increase community engagement by providing webinars and Q&A, which is helpful to build a sense of community and trust.
Offering helpful free content to your reader can build trust. In addition, you can promote your product or service by providing a glimpse of it for free. Readers trust people who educate rather than just sell. Free value creates a sense of reciprocity so that when you eventually promote a product or service, people are more likely to trust it. For instance, a pediatrician writes a blog on how to breastfeed a newborn, and this guidance will help someone with a similar problem. This will build trust, and you will be a go-to source for future difficulties.
Personal branding and career growth
Service providers, for instance, doctors, freelancers, and lawyers, use a personal blog to promote their services. It helps to build a digital identity with your portfolio. Unlike social media, you can control your values and expertise yourself by showing that you know your field. Through time, readers see you as a go-to resource, which will make you stand out in competitive industries. Furthermore, it will improve your online presence by providing you with more customers. That is why 2025 HubSpot’s report states that 93% of marketers say blogging is important, and of those, half of them plan to increase their investment this year.
For instance,
- ryrob.com used a viral post on HackerNews and Twitter to increase its traffic; it currently has more than 500,000 monthly viewers, with an annual profit of $480,000. Its revenue streams are affiliate marketing and selling digital courses and products online.
- Dr. Kevin Pho from KevinMD.com who is an internist who started blogging in 2004. He shared his personal experience, medical news, and patient stories through his blog with his million of monthly visitors. Through time, he became a trusted voice in healthcare policy and communication. He is frequently cited by CNN, The New York Times, and The Wall Street Journal, making him an authority figure beyond his clinic.
- Ruth Carter is also another example. She is an attorney who specializes in internet and business law. She uses GeekLawFirm.com to inform her readers on legal issues for creators, influencers, and entrepreneurs. She gained her publicity through her blogs and later became a published author and speaker.
Serve as a content hub and fuel other marketing channels
You can use your blog as a central platform, as your blog hosts everything in one place. Organize your content by topics, tags, or series. This will save you time and effort, as you can repurpose your blog content for your social media posts, newsletters, videos, podcasts, and e-books. A health blog that has well-researched content can be a resource for your content on different social media platforms.
For instance,
- A LinkedIn carousel summarizing key takeaways,
- A TikTok video sharing tips,
- A podcast episode discussing the topic with other professionals or
- An infographic for Pinterest. In addition, you can also link back to your blog, as it is a home base that drives traffic from different channels.
Blogging isn’t dead; rather, it is evolving. Even in 2025, you can get a reliable and consistent traffic and audience using a blog if you provide SEO optimized, well-researched, and high-quality content that builds trust and authority with your customers and supports your business or personal brand.
Disclaimer: This article is for informational and educational purposes only. We are not affiliated with, sponsored by, or receiving any compensation from the brands, links, or resources mentioned in this post.
