With the onset of short-form viral videos on social media and AI-generated content everywhere, it’s easy to think that long-form content like blogs is outdated and isn’t relevant anymore. However, like most things, the blogging landscape is constantly evolving. This...
Think blogging is dead because TikTok goes viral in seconds and AI drafts content? Not so. Why blogging still matters in 2025 comes down to one simple truth: it’s still the most reliable way to build authority, rank in search, and convert readers. With short-form...
In a world overflowing with short videos, social media posts, and AI-generated content, you might wonder why blogging still works in 2025. Despite all the digital noise, blogs remain one of the most effective ways to connect with your audience, grow your influence,...
When I joined Urban Era Marketing as a content writer, I expected another workplace where my job was just to write blogs and meet deadlines. For three years in my past career, that’s exactly what it was: no roadmap, no growth, no recognition. At Urban Era Marketing,...
Why Author Mentorship Matters When I first joined Urban Era Marketing, I didn’t expect author mentorship to transform the way I write. At first, I thought writing was just about stringing words together and polishing them later. But once I began working with editors...
SOPs or Standard Operating Procedures often get a bad rep in workplaces, especially for us writers who thrive on creativity and freedom. While it’s used to check quality and improve workflow efficiency, some claim that such rigid guidelines leave no room for...
I still remember the first time a colleague caught a gap in my draft, which I hadn’t noticed, an important point that could have confused readers. That moment showed me that collaborative writing at Urban Era Marketing goes beyond producing content; it’s about...
Writing as a Growth Tool When I first joined Urban Era Marketing, I thought writing was simply about producing content that converts and grabs attention. What I didn’t expect was how deeply it would shape my personal and professional growth. Writing for personal...
When you write for a living like I do, it’s easy to slip into autopilot. The minimum expectation is to churn out content day in and day out — a cycle that inevitably spirals toward burnout. But the paycheck keeps you going, so you keep at it. For me, the writing...
